The Shopify Horizon update isn’t just a performance enhancement—it’s a signal that the future of eCommerce is intelligent, adaptive, and deeply personalized. By embedding AI into both backend architecture and front-end experiences, Shopify has built a more responsive, scalable platform designed for modern merchants—and the agencies that support them.

This time we’re taking a look at Shopify versus Magneto which is pretty much an enterprise level endeavor and Wix, a sort of champion of small business.  How does Shopify fit within this platform gap?  Let’s take a look…

In an era where acquiring new customers is increasingly costly and complex, retention marketing is no longer a luxury for DTC brands – it is the fundamental engine of sustainable profitability and growth.

Sometimes it’s kind of a pain to get the information you’re looking for in a handier format.  At Elev8DTC, we’ve lately been running into some inquiries revolving around the uncertain future and turmoil within the open source Wordpress world and how it relates to potential site and homebase migration considerations for a digital brand ,or business.

Shopify, while traditionally a powerhouse for Direct-to-Consumer (DTC) brands, has executed significant strategic moves to become a dominant force in the wholesale and Business-to-Business (B2B) markets.

Migrating your e-commerce website to Shopify from another platform is a significant undertaking, but with careful planning, it can lead to a more robust, scalable, and user-friendly online store. Here's a comprehensive breakdown of what Elev8DTC feels most relevant to consider.

Let’s dig into why Shopify is uniquely positioned to prepare eCommerce and consumer goods companies for long-term success and see if we can’t provide some real scenario examples to illustrate for conviction.