Our Projects

Screenshot of LookOurWay website homepage featuring a green background with large white text, showing a red inflatable tube man that is smiling with arms raised. Below, there are colorful icons for various products like air dancers, canopy tents, giant inflatables, and flags, along with a section on custom product creation steps.

Look Our Way: Brand Revamped

For LookOurWay.com, we executed a comprehensive brand refresh and site update on Shopify, with a focus on conversion rate optimization to enhance user experience and drive sales. As a result, we increased site traffic by over 30% and significantly improved the conversion rate.

Physik USA: DTC ecommerce

For a new CBD product line, Physik, we designed and built a Shopify website that aligned with the existing brand guidelines. Our work included strategic product merchandising to showcase the CBD products effectively, as well as crafting detailed product descriptions to highlight their unique benefits.

Homepage of Guideline Eyewear website featuring a man on a yellow boat wearing outdoor sunglasses, with water and mountains in the background, and a selection of polarized sunglasses models below.

Guideline Eyegear: Specialized Functionality

For Guideline Eyegear, we built a new website tailored for a manufacturer brand entering the direct to consumer space for the first time. We refreshed the brand’s identity to ensure it could successfully compete in the D2C environment as well as diving into more tangible assets.

A woman smiling and wearing glasses while sitting on a gray sofa in a white kitchen, working on a laptop, with her feet resting on the sofa, and a tablet on her lap. The website displays a selection of eyeglasses at the bottom.

ICU Eyewear: DTC ecommerce

A legacy fashion eyewear brand rooted in traditional brick-and-mortar retail, ICU Eyewear needed a full rebrand and direct to consumer strategy to thrive in the ecommerce space. We successfully revitalized the brand on Shopify, established a new customer base and transformed its online sales into a $10MM direct to consumer business.

Magnation Water: DTC ecommerce

Magnation Water Technologies’ website showcases physics-based water conditioning solutions that enhance efficiency across industries. Designed for seamless navigation, it provides insights into eco-friendly systems that reduce scale, improve solubility, and optimize operations. The platform streamlines access to technical resources, case studies, and product details, reinforcing Magnation’s commitment to sustainable water management.

Eagle Point Oyster Company: Scalable Online Hub

Empowering businesses to thrive digitally, our partnership with www.eatgulfoysters.com exemplifies this by transforming their Instagram-centric approach into a powerful e-commerce platform. We built a scalable Shopify site, enabling them to expand beyond social media and unlock new opportunities like B2B sales and leveraging Google's local presence features for significant growth.

Spoke Sciences - Knowledge Hub & Lead Generator

To elevate Spoke Sciences’ thought leadership and B2B engagement, elev8DTC built a streamlined Squarespace hub designed to showcase white papers, case studies, and research content. Seamlessly integrated with LinkedIn and optimized for lead capture, the site serves as a professional, conversion-focused platform that strengthens brand credibility and drives meaningful connections.