Look Our Way
A New Shopify Ecommerce Universe
The newly rebranded LookOurWay.com delivers a sleek, modern interface built for speed, clarity, and seamless navigation. A refined color palette, crisp typography, and high-quality visuals immediately engage users, while intuitive product categories and advanced filters make browsing effortless.
Optimized for mobile and built for speed, the site features multimedia content, personalized recommendations, and social proof elements like reviews and testimonials—all designed to boost trust and conversions. A smooth, flexible checkout process and strong customer support, including live chat, complete the user-centric experience.
Overall, the rebrand positions LookOurWay.com as a visually compelling, performance-driven platform that enhances the buyer journey and stands out in a crowded e-commerce space.
Supercharged Email Marketing
We built LookOurWay’s email campaigns in Klaviyo to foster deeper customer connections through smart, behavior-driven automation. With an intuitive interface and powerful features, the platform makes it easy to launch personalized campaigns tailored to how users shop, browse, and engage.
Advanced segmentation enables precise targeting based on purchase history, engagement, and demographics, while real-time analytics offer clear insight into performance—helping optimize open rates, clicks, and conversions. Built-in A/B testing further enhances effectiveness by refining content, timing, and strategy.
From welcome flows and abandoned cart emails to promotions and loyalty messaging, Klaviyo supports the entire customer journey—driving retention, boosting revenue, and helping LookOurWay stay top of mind.
A Brand Revamped
For Look Our Way, our agency led a complete brand revamp designed to unify their visual identity and elevate their presence across digital and physical touchpoints. The process was strategic and collaborative, ensuring every decision aligned with the brand’s goals and the expectations of their diverse audience.
Brand Assessment: We kicked off the project with a deep dive into Look Our Way’s existing assets and positioning, gathering insights from stakeholders and customers to identify inconsistencies and opportunities for stronger brand alignment.
Defining Goals & Strategy: Together with the client, we outlined clear objectives—chief among them, eliminating fragmentation and creating a streamlined identity that could scale. We then conducted competitive and audience research to position Look Our Way effectively within their industry, highlighting their unique value in a saturated market.
Creative Exploration & Execution: With a strong strategic foundation in place, we explored visual directions that reflected the brand’s energy and clarity. From modern typography and a refined color system to flexible design elements, our creative team shaped a bold, cohesive look. We delivered a comprehensive brand guideline that ensures consistency across every channel—from signage and packaging to digital campaigns.
The result is a clean, confident identity that better communicates who Look Our Way is and where they’re headed—ready to support future growth and connect more deeply with their customers.
Social Media Activation
To help Look Our Way deepen customer relationships and drive direct-to-consumer growth, we built a rich MMS marketing platform using Klaviyo. Our team designed visually impactful messages—featuring product imagery, GIFs, and videos—to capture attention and drive conversions.
We implemented automated flows for key touchpoints like cart abandonment and post-purchase, and scheduled targeted campaigns around peak retail moments. Performance was tracked in real time, allowing for continuous optimization of content and timing.
With full compliance protocols in place and a focus on long-term engagement, this MMS strategy became a high-performing extension of Look Our Way’s marketing ecosystem—boosting retention, revenue, and brand loyalty.
Search Engine Optimization
Our first priority was tightening LookOurWay’s onsite SEO—structuring pages with clean HTML, optimized meta tags, internal linking, and keyword-rich content. Product pages were tailored to align with real search intent (e.g., “custom feather flags” or “sidewalk signs”), while blog content targeted mid- to long-tail queries to expand visibility. This ensured that search engines could easily crawl, index, and rank the site, setting a strong foundation for organic traffic growth.
With onsite elements in place, we invested in offsite SEO strategies to build LookOurWay’s domain authority. This included securing high-quality backlinks through PR placements, partnerships, directory citations, and influencer-generated content. These inbound links not only strengthened trust signals with search engines, but also drove referral traffic and increased brand awareness.
LookOurWay.com serves a niche B2B and event-focused audience—meaning quick wins are rare. A slow, sustained SEO ramp allows the brand to compound results over time without relying exclusively on paid media. Every optimization—onsite or offsite—contributes to long-tail growth, better rankings, and lower CAC in the long run. This SEO investment positions LookOurWay to capture consistent, high-intent traffic as it scales and the work is owned as an asset vs. the valuable but fleeting paid search positioning.