Physik USA
A New Shopify Ecommerce Site
For PHYSIK, establishing their new Shopify e-commerce site for topical CBD products involved several critical steps to navigating a compliant, conversion driven market.
To bring PHYSIK’s topical CBD line online, we built a custom Shopify e-commerce experience designed for both compliance and performance.
We customized the store to reflect the PHYSIK brand, optimized it for mobile, and created detailed product pages with clear descriptions, high-quality imagery, and third-party lab results. Navigating CBD regulations, we implemented age verification, compliant content, and integrated secure, CBD-friendly payment gateways.
SEO was tailored to the CBD niche, paired with educational content to build authority and drive organic traffic. With advertising restrictions in mind, we focused on email marketing, influencer partnerships, and community-building via blog and social. Real-time analytics powered ongoing optimization of site performance and customer engagement.
The result: a fully compliant, visually polished storefront that positions PHYSIK for long-term e-commerce growth.
Retention and Extension Focused Marketing
Elev8DTC successfully executed a comprehensive email marketing strategy for PHYSIK USA, a topical CBD company, focusing on the critical value of coordinated campaigns and automated flows to expand and retain their customer base.
Our agency meticulously built out personalized email campaigns that moved beyond simple promotional blasts. We established a series of integrated email flows, including welcome sequences for new subscribers, abandoned cart reminders to recover potential sales, and post-purchase follow-ups designed to enhance customer satisfaction and encourage repeat purchases.
The true value of this coordinated approach lay in its ability to nurture the customer journey at every stage. By segmenting the audience and tailoring messages based on user behavior and preferences, we ensured that PHYSIK's customers received highly relevant content, from educational information about CBD benefits to targeted product recommendations. This personalized communication fostered deeper engagement and trust, crucial for a regulated industry like CBD.
Furthermore, these automated flows significantly contributed to customer retention. Through timely re-engagement campaigns and loyalty-building content, we helped PHYSIK stay top-of-mind for existing customers, driving repeat business and increasing customer lifetime value. By strategically coordinating these email efforts, elev8DTC provided PHYSIK USA with a robust and scalable system for both expanding their reach to new customers and solidifying relationships with their current clientele.