PHYSIK
A New Shopify Ecommerce Site
For PHYSIK, establishing their new Shopify e-commerce site for topical CBD products involved several critical steps.
Platform & Product Foundation
We selected a suitable Shopify plan, customized the store's layout to mirror the PHYSIK brand, and ensured mobile responsiveness. Detailed product pages were crafted for each CBD topical, featuring high-quality images, clear descriptions, ingredients, usage instructions, and lab testing results for transparency.
Compliance & Secure Payments
Navigating the regulated CBD industry, we thoroughly reviewed and implemented federal and state laws, ensuring full compliance with age verification and health claims. We researched and integrated specialized payment gateways that support CBD sales, bypassing traditional processor restrictions.
Strategic SEO & Engaging Content
SEO strategies were tailored for the CBD niche, using relevant keywords in product descriptions, meta titles, and URLs to boost search engine visibility. We developed informative content on CBD topics, benefits, usage, and research to engage customers and establish brand authority.
Enhanced Customer Journey & Marketing
User experience was paramount; we streamlined navigation, implemented filters, and simplified the checkout process. Due to paid CBD advertising restrictions, we explored alternative marketing like email, influencer collaborations, and social media. A vibrant community was fostered through blogs, forums, and social media to boost customer loyalty.
Data-Driven Optimization
Leveraging Shopify's analytics and other tracking systems, we continuously monitored site traffic, customer behavior, and sales performance. This data-driven approach consistently informed and optimized site and marketing efforts.
PHYSIK's Shopify e-commerce site now stands as a robust hub for their topical CBD products.
Retention and Extension Focused Marketing
Elev8DTC successfully executed a comprehensive email marketing strategy for PHYSIK USA, a topical CBD company, focusing on the critical value of coordinated campaigns and automated flows to expand and retain their customer base.
Our agency meticulously built out personalized email campaigns that moved beyond simple promotional blasts. We established a series of integrated email flows, including welcome sequences for new subscribers, abandoned cart reminders to recover potential sales, and post-purchase follow-ups designed to enhance customer satisfaction and encourage repeat purchases.
The true value of this coordinated approach lay in its ability to nurture the customer journey at every stage. By segmenting the audience and tailoring messages based on user behavior and preferences, we ensured that PHYSIK's customers received highly relevant content, from educational information about CBD benefits to targeted product recommendations. This personalized communication fostered deeper engagement and trust, crucial for a regulated industry like CBD.
Furthermore, these automated flows significantly contributed to customer retention. Through timely re-engagement campaigns and loyalty-building content, we helped PHYSIK stay top-of-mind for existing customers, driving repeat business and increasing customer lifetime value. By strategically coordinating these email efforts, elev8DTC provided PHYSIK USA with a robust and scalable system for both expanding their reach to new customers and solidifying relationships with their current clientele.